NORI PATTERSON

SOCIAL MEDIA COORDINATOR

Oakland, CA ∙ 925-848-6634 ∙ npat97@gmail.com ∙ linkedin.com/in/nori-patterson/

Portfolio: https://npat97.wixsite.com/noripatterson/

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 Enthusiastic social media content creator and marketing professional offering demonstrated experience leading key growth initiatives with a passion for the entertainment industry. Known as a skilled storyteller with the unique ability to build and execute a compelling narrative and maintaining a positive, playful, and curious outlook. A creative, consistent, and collaborative individual and self-starter with a proven track record of being adaptable and flexible to changes in a fast-paced environment. Highly praised for work ethic, ability to deliver consumer-centric solutions, and strong organizational and communication skills.

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CORE COMPETENCIES

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• Project Management

• Customer Service

• Strategic Planning

• Community Engagement

• Photography & Videography

• Public Relations (PR) Strategy

• Copy Editing

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PROFESSIONAL EXPERIENCE

 

Hope Circle, Inc.                                                                                                                         September 2020 – Present

SOCIAL MEDIA COORDINATOR                                                                                                                        Stockton, CA

• Identify, evaluate, and procure software and online partners, including Kindest, BetterUnite, and CarEasy, negotiating test run contract for $199 per month.

• Develop and execute marketing campaigns in coordination with Google Ads, receiving $10K grant and strategically finding best practices to allocate resources to optimize productivity.

• Create original photo and video content for visual engagement posts, driving brand awareness while increasing monthly donations and community outreach to 3500+ people.

• Provide insight on design experiments and implementation of online brand marketing strategy, managing social media accounts, and scheduling posts for Facebook, LinkedIn, and Instagram, achieving monthly reach up to 19K people.

• Implement effective messaging campaign, increasing donation recipient turnout to 400+ people monthly.

 

Usee, Inc.                                                                                                                                                    June 2020 – Present

COMMERCIAL SCRIPTWRITER                                                                                                                         Oakland, CA

• Conceptualize and write creative advertising content for broadcast TV and social media platforms Instagram and TikTok.

• Provide editorial services to proofread and rewrite existing copy, submitting 10 original scripts for approval.

 

Levi Strauss & Co.                                                                                                                    July 2019 – November 2020

STYLIST                                                                                                                                                              San Francisco, CA

• Delivered styling advice during consults to 100+ consumers per day, earning high scores on customer surveys.

• Trained 5+ sales associates weekly on product knowledge, point-of-sale (POS) systems, e-commerce recommendations, and fashion retail selling techniques.

• Directed team of 10 sales associates to implement relationship-building strategies and exceed $25K sales goal and daily KPIs.

• Conducted surveys on fashion trends from influencer and brand partnerships to promote store events, including largest event with 200+ attendees to launch Levi’s x Nike shoe collaboration.

 

FleishmanHillard                                                                                                                           June 2018 – August 2018

PUBLIC RELATIONS INTERN                                                                                                                    San Francisco, CA

• Organized team of 8 in reviewing and updating internal database of 100+ media contact lists for corporate, social, and technology departments.

• Conducted market and public opinion research to determine product success potential against competitors, reporting data to internal and external team of 7+.

• Led day-to-day editorial operations of publishing and covering digital content on pop culture, social media content, and Twitter hashtag trends posted onto company blog, monitoring content for quality, accuracy, and impact.

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TECHNICAL SKILLS

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Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) | Google Analytics | Google Suite | Wix | Hootsuite

 

EDUCATION

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BACHELOR OF ARTS - Media and Visual Culture Studies                                                                                  April 2019

University of Redlands                                                                                                                                                  Redlands, CA

• GPA: 3.75